VIP Miami worked with TheArsenale to sell their special Formula One Memorabilia collection during the 1st inaugural Miami GP. The items in the collection ranged from Lewis Hamilton's steering wheel to Michael Schumacher's Race Suit. VIP Miami designed the creative assets for the campaign using licensed images, and launched a series of campaigns on the Facebook and Google Advertising platforms. High earning F1 fans in the Miami area were targeted with ads incentivizing them to visit the boutique to purchase an item.